NEVER

NEVER is a Digital fashion (Sneaker) brand focused on translating sneaker design and culture. To do this, we thread together Art and Technology to create products and assets that feel truly collectable, unique and built from the world around us.

I work as the Sneaker Designer/Art Director for Never

3D Printing Process

Research & Dev

This is the first 3D concept that introduce the key design component of the sneaker design. I was just going quite abstract and try to find and feeling and style, before we moved it into a silhouette of a sneaker.

The whole design process went over for about 2-3 months iterating the design process, from concepting, designing in Houdini with procedural and simulation techniques.

Comfyui Dev

I used Comfyui and my own workflow to experiment with visual styles and silhouette, as we were trying to find an abstract form which maintaining the silhouette of the sneaker.

It gives me a quick idea of now to break the shilouette and experiment with the form.

The sneaker is based on New York Street culture, so I want to take elements of New York and directly use them in the design, just for my own curiosity if anything comes up.