I was involved in the concepting, R&D, animation and design. The spot explores how Vue Cinemas give viewers front row access to live shows, sporting events and a multitude of other programs and performances in an intriguing and fast-paced ad. The point is clear; that Vue Cinemas are not ‘just cinemas’ in the traditional sense but a platform for so much more. The spot contains a collage of footage from clips of films and live experiences to elements of live action and more abstract design work. All of which travels in a fluid-like motion from one image to the next, set to the ethereal and emotionally provoking soundtrack by Solomon Grey. The linear design work of the spot links each piece of footage together and culminates to produce a bold eye visual on which the spot closes. Credits: Agency Agency: Joint Joint: Claudio Gorini, Damon Collins, Darren Simpson, Enrique Reija, Alicia Iveson, Tom Arnold, Harry Warburton Production Company Production Company: Mill+ Head Of Content: Josh Davies Directors: Rama Allen Creative Director: Adam Parry Producer: Sean Francis Editorial Editing House: The Mill Editor: Hugo Vaughan Hughes VFX & Design VFX & Design: The Mill Creative Director: Rama Allen Executive Producer: Colin Oaten Producer: Sean Francis 2D Lead Artist: Andre Bittencourt 3D Lead/VFX Supervisor: Will MacNeil Art Director: Adam Parry 2D Artists: Gianluca Di Marco, Olivia O’Neill, George Cressey, Leandro Vazquez, Dave Wishart 3D Artists: Rajinder Davsi, James Lee, Will Denning AFX: Henry Foreman, Diogo Pinero Matte Painting: Ji-Young Lee, German Casado,